Emma Watson chosen as Lancome’s new promotional face

The young British actress Emma Watson, who has starred in the “Harry Potter” film series, has announced that she has been chosen as the new face of the French beauty brand Lancome. The British newspaper “Daily Mail” has reported that Watson had circulated posts through social network “Twitter” through which she has made known her selection as the new face of Lancome. In one such message Watson disclosed that she is the new face of a company the name of which begins with “L” and ends with “E”, after which she added “I am sure you have guessed the new face of Lancome is me!”The “Daily Mail” had previously disclosed in February that Watson had signed a multi-million dollar contract with Lancome and this has finally been confirmed by the young actress herself. The journal has also made known that celebrity photographer Mario Testino will shoot Lancome’s latest promotional campaign and that Watson’s photos will appear on billboards and television commercials.Furthermore the president of the French beauty brand Youcef Nabi has released a statement in which he has said “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancome.” It is noted that Lancome’s previous promotional face was Hollywood star Julia Roberts.