As part of their ad campaign for the series showing in Ramadan 2012; Al Hayat channels had started showing the promos for four series which are :”Ferqeh Nagi Attallah” for Adel Emam, “Qadeyat Maaly El Wazeera” for Elham Shahin, “Al Safaa” for Sherif Munir and “Alf Laila W Laila”. Many have welcomed this campaign and felt it is an organized plan so that companies would chose which series to release their ads in. However, others thought it was too soon and it loses the spiritual sense of the holly month.