James Franco faces the end of the world from his house with Seth Rogen, Rihanna and Emma Watson.

A large number of Hollywood stars are participating in Ivan Goldburge's new film "The End of the World" but with their real characters.Lead actor Seth Rogen has just started shooting the film which starts in a dance party at James Franco's house, where all guests from Hollywood stars face the end of the world and try to deal with this disaster but in a funny way!The film which is supposed to be released in 2013 stars James Franco, Jonah Hill, Jason Segel, Jay Baruchel, Emma Watson and Rihanna in her second cinematic experience after "Battleship" which just hit theaters.