It seems that after the massacre that took place at the screening of their own "The Dark Knight Rises" in Aurora, Colorado; Warner Bros. are rethinking their marketing policy as they will not announce the box office earning of the film. Warner Bros. were saddened after the shocking incident and their sympathies went to the victims and their families after a man named "James Holmes" through a gas bomb at the audience in the theatre and opened fire at them leaving 12 dead and more than 50 injured.Walking on their steps, other Hollywood studios didn't announce their earnings as considered this tragedy huge and the least they could do in solidarity with the victims and their families. Also, the premiere of "The Dark Knight Rises" in France and particularly in Paris was cancelled and all actors returned to the States along with all interviews. The film stars Christian Bale, Joseph Gordon-Levitt, Gary Oldman, Marion Cotillar, Ann Hathaway, Morgan Freeman and Tom Hardy.