Hassan El Shafei Promotes New Hugo Boss Fragrance

Music producer Hassan El Shafei posted a photo of him on his facebook, taken during the shooting of an ad for a new fragrance from Hugo Boss. The picture was a hit among El Shafei fans, with more than 40 thousand likes in a short time.

El Shafei is the first Arab ambassador to be chosen by Hugo Boss in a huge upcoming ad campaign for the middle east.