As Fiona Wallice comes up with a new brand of online therapy called Web Therapy, she enlists the help of an old employer to generate interest. She takes on a client who could help her become popular.
Fiona tries to use her client's sexual problems to her advantage, as she hopes to impress her former employer who could finance her project. As Fiona faces problems with her marriage, she resorts to flirting with other men.
Fiona faces many obstacles as her mother rejects her business proposal, she also has to deal with Ted Mitchell, who is tasked with evaluating her skills.
In order to use her expert promotion skills for Web Therapy, Fiona blackmails her marketing executive client, Claire Dudek. She also finds a new client who could further help her with promoting her project.
After Fiona's business becomes a success for reasons not related to her skills, things take a turn when she gets a new client who has a history with the Wallices.
Fiona's life faces hardships as her marriage falls apart following her husband's secret life, while her mother's hidden past puts her business at risk.
As Fiona tries to sort out her problems, she hires a new employee, while she teams up with her husband to find out the fraud in the family nest.
Fiona faces a new challenge as she takes on a new client, who happens to be an Internet psychic who needs to regain her lost powers.
As Fiona's principal investor, Robert Lachman, is forced to step down, she still manages to use his help.
As Fiona gets closer to her new client media mogul Austen Clarke, things take a surprising turn when her relationship with her husband Kip improves.