Trivia: Movie - Dhoom 3 - 2013

Trivia

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In November 2013, producer Aditya Chopra sent out a message to movie exhibitors all over India to "Go digital or miss Dhoom 3." In detailed statements he claimed, "Release of movies through digital and UFO digital cinema prevents piracy as the prints are water-marked and finger-printed and can be traced back. It is believed that usually films are copied for piracy when the reels are being transported to theatres in the country and abroad. Digital cinema curbs piracy as the 'en route' content leakage is eliminated. It also makes sense economically as a producer saves a lot of print cost. Apart from that, encrypting the content protects the copyrights of the producers and distributors. Digital prints prevent duplication of prints and helps by diverting funds back to the cinemas."

Dhoom:3 is the first movie from India to be released in the IMax format.