Salma, the director, is involved in a car accident with Khaled, a wealthy businessman. Khaled offers her to shoot an ad for his company after he was impressed by her ad that made Auf, the lupine seller, a famous figure. Khaled tries to get closer to Salma, so he establishes a production company and buys series for her to direct. Salma later partners with Auf in a series, which turns his life upside down.