A city rabbit, Max, is trapped in an old-fashioned school for rural rabbits. As he befriends Emmy, a rabbit girl, he gets to acquire secret skills that enable him to get into numerous adventures that eventually teach him a lot about courage, love, and friendship.
While the students of Rabbit Academy await the announcement of the candidate to become the Easter Bunny, the legendary Golden Egg chooses a young rabbit named Max. This causes a lot of controversy among students and teachers, and Max seeks to prove his worth.