New Century creates a new ad campaign just for Cannes.

New Century for Production announced through its Facebook page that it will distribute souvenirs on the opening of its new film "Baad Al Mawkeaa – After The Battle" in the 65th Cannes International Film Festival. "Baad Al Mawkeaa" is participating in The Competition next to 21 films in hopes to win the Palme d'Or and is premiering on Thursday 17 May. The souvenirs are colored sand bottles that show the beauty of Egypt's Pyramids next to the name of the film.The film is directed by Yousry Nasrallah and stars Menna Shalaby, Bassem Samra, Nahed El Sebaei and Farah. "Baad Al Mawkeaa" is considered Egypt's return to Cannes after a 15 year of absence as the last Egyptian film participated was Youssef Shahin's "Al Maseer".