The promotional video for the 7th Cairo International Women's Film Festival, which will commence on the 29th of the current month, has caused a wave of resentment on social media websites.
Most of the viewers on Twitter and Facebook considered the video to be void of any creativity, and that it depends on a very stereotypical perception of women, confining them to their ability to give birth only. The festival's organizers responded to the accusations in a press statement published on the festival's Facebook page:
"The second trailer of the festival have provoked different reactions, which we as organizers of the Cairo International Women's Film Festival are keen on discussing them through dialogue which should be our foundation as women activists or those concerned with women-related issues in general."
They justified their creative choice by saying: "A number of our audience and colleagues have stated that the trailer confines women to only their ability to give birth, a critique that we think may have been correct if the video has ended with a scene of a baby being born. However, what happened was the total opposite, a festival was symbolically directed and produced."
They added: "Through that symbol, we affirm that women has the ability to produce and create ideas, books, festivals… etc. Giving life through birth is something we cherish as women but it does not sum up our existence, children are not the sole target of our productive activities. "